One design, every language: localized creative at scale
Translation is usually where creative production stalls. It does not have to be a separate project — it can be a parameter on the render.
PixelDrive··5 min read
Going global multiplies your creative work by the number of markets. Ten ads become ten ads in fifteen languages, and suddenly every campaign needs a translation round, a re-layout round, and a QA round because the German text overflowed the button.
When the image is a render rather than a flat file, localisation collapses into a single parameter.
Append a language, get a translated render
Take any render URL and add a language parameter. Every text layer comes back translated, re-fit to its box, and cached. You can translate the whole template at once or target a single field, leaving brand names and legal copy untouched.
/img/t/8c41f2?headline=Final+week&lang=ja
→ 最終週間 · rendered, re-fit, cachedWhy “re-fit” is the part that matters
Translation that just swaps words breaks layouts — French runs long, Japanese runs short, Arabic runs right-to-left. A render can do what a copy-paste cannot: shrink the type to fit, rebalance the line breaks, and keep the design intact across every locale. The output is a finished image, not a string you still have to lay out.
Keep it private and cheap
- No per-word vendor fee — translation runs as part of the render.
- Text doesn’t leave the pipeline to a third-party API.
- Translations cache for months, so repeat renders don’t re-translate or re-bill.
- Cached repeats serve in milliseconds, free, in every language.
From one CSV to a global set
Pair this with a batch run and a single spreadsheet becomes a complete localised set: one row per offer, one column for language, one call. The same press that prints your English creative prints the other seventy languages from the same plate.